안녕하세요. 귀사의 경쟁력을 높여드리는 월드산업정보센터 입니다. 오늘은 '보다 높은 퀄리티'를 지향하는 현 트렌드에 맞추어 OLED 시장조사에 대한 정보를 제공해 드리려고 합니다.
먼저 OLED란, 형광성 유기화합물에 전류가 흐르게 되면 자체발광 빛을 내는 현상을 활용하여 만든 디스플레이를 말합니다. 이는 초박막액정표시장치인 TFT-LCD에 비하여 화질 반응속도가 1천배 이상 빠르기 때문에 움직이는 영상이 구현될 때, 잔상이 거의 남지 않는 차세대 평판 디스플레이 입니다. 평판디스플레이 FPD 기술은 외부의 빛이 있어야 동작이 되는 수광형과 자체적으로 빛을 발하는 발광형으로 구분이 됩니다. 기존에는 가장 보편적으로 사용되어지는 TFT-LCD가 가장 대표적인 수광형 디스플레이 제품으로 만들어졌으며 발광다이오드 'LED' 등이 전광판 등에 많이 써여진 발광형 제품이였습니다.
시장조사 보고서 - 정보통신, 융합산업시장
하지만 자체발광 기능성을 지닌 적색, 녹색, 청색 등 3가지의 형광체 유기화합물을 사용해 음극과 양극에서 주입되어진 전자 그리고 양의 전하를 띤 입자가 유기물 내에서 결합되어 스스로 빛을 내는 현상을 이용한 발광형 디스플레이 제품이다보니 색감을 떨어뜨리게 되는 백라이트가 필요 없어졌습니다. 이에 따라 OLED 관련한 시장조사 보고서 역시 많은 기업들에서 필요로 하고 있습니다.
정보통신 시장조사 보고서 / 융합산업 시장보고서
OLED의 경우 데이터 응답속도가 TFT-LCD 보다 빠르며 시야각이 TFT-LCD에 비하여 10도 이상 넓어져 더 넓은 각도에서 동일한 화질을 느낄 수 있게 되었습니다. 또한 생산비용 역시 30% 이상 낮출 수 있다는 장점을 지녀 차세대의 평판 디스플레이의 필요조건으로 전력소모량 역시 PDP, TFT-LCD에 비해 적습니다.
시장조사 보고서 / 정보통신 / 융합산업
이렇게 디스플레이 시장이 LCD > OLED로 바뀌어 가면서 차세대 디스플레이로 부상하고 있습니다. OLED가 탑재된 제품들의 수요 역시 증가되면서 관련된 산업 역시 본격적으로 확대되어지고 있으며, OLED 관련된 기업들의 투자 역시 크게 증가하고 있습니다. 이에 앞날을 보다 정확하고 자세하게 파악해 볼 수 있는 OLED 시장조사 보고서들을 소개합니다.
OLED 텔레비전(TV) 시장 : 세계적인 수요, 성장 분석 & 기회 Outlook 2023 OLED Television (TV) Market : Global Demand, Growth Analysis & Opportunity Outlook 2023 Global OLED TV Market Overview OLED is known as organic light emitting diodes. It is an advanced display screen technology which is made of carbon containing materials in order to enhance the display. OLED displays established significance in numerous sectors such as healthcare and medical, automobile, consumer electronics and designing sectors and changing the display technology. Rapid pace in urbanization across the globe and growing preference of consumer towards advanced, lightweight and durable televisions and rise in adoption of energy efficient and advanced electronics are likely to propel the growth of OLED TV market in near future. Technological advancements in electronics and semiconductors offers the advantages in terms of product shape, light weight and durability of OLED TV’s. Increase in funding in research and development in order to develop light weight, brighter and durable OLED TV’s. Market size and forecast The global OLED televisions market reached USD 4.1 Billion in 2016 and the market is expected to value USD 21.3 Billion by 2023. Further, the OLED television market is projected to register a CAGR of 17.6 % during the forecast period 2016-2023 globally. Growing trend for advanced consumer electronics and rising personal disposable income in emerging economies are likely to foster the demand for OLED televisions in near future. Regionally, Asia-Pacific is anticipated to witness a remarkable growth in the overall market of OLED televisions across the globe over the forecast period i.e. 2016-2023. The market is driven by presence of key players in Asia-pacific regions such as Samsung and LG Electronics and rapid urbanization which led to increase in demand for advanced consumer goods in near future. Factors such as government initiatives towards saving energy by adoption of energy efficient advanced electronics and rise in personal disposable income in growing economies such as China, Japan, and India are expected to boost the demand for OLED televisions over the forecast period i.e. 2016-2023. Likewise, Middle-East region is expected to showcase a lucrative growth in the market of OLED televisions over the forecast period 2016-2023 on account of rapid digitization in education and healthcare sector and growing adoption of premium display technology such as OLED televisions. On the other hand, the market of North America and Europe region is expected to uplift in near future on the back of rapid growth in urbanizations and increase in personal disposable income which leads to raise the demand for OLED televisions from consumers end.
OLED TV Market Demand & Growth OLED TV’s are growing importance on the back of inherent properties such as OLED televisions are brighter, lighter and slimmer than LCD or LED televisions. Enhanced contrast ratio and feature of wide angle display up to 1800 is likely to gain traction of consumers in near future in order to adopt enhanced display technology. Moreover, importance of OLED televisions are growing in industries and government organizations owing to rising need of advanced, durable and energy efficient electronics. Growing trend of advanced visual technology among the population in urban regions and increasing demand for high-end technology display in various sectors such as healthcare, automotive, etc. are some of the key elements driving the growth of OLED televisions market. Wide-scale application in automobile industry with the purpose to manufacture display dashboards with navigations and installation of OLED televisions for enhanced the entertainment feature of automobiles are some of the vital features paving the market of OLED televisions across the globe. Market Segmentation Our in-depth analysis segmented the Global OLED TV Market in the following segments: By Technology AMOLED (Active Matrix OLED) PMOLED (Passive Matrix OLED) By End-User Healthcare Designing & Manufacturing Research Laboratories Automotive Others By Region Global OLED TV Market is further classified on the basis of region as follows: North America (United States /U.S. & Canada) Latin America (Brazil, Mexico, Rest of Latin America) Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe) Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia) Middle East and North Africa (MENA) Rest of World Growth Drivers and challenges The market is majorly driven on the back of factors such as rising popularity of OLED televisions, increasing adoption of advanced and lighter technology televisions, availability of numerous OLED televisions according to the requirements of users. The enhancement of display through brighter contrast technology present in OLED televisions is likely to gain traction from the consumers end in near future. Rising demand for advanced consumer electronics in growing economies, increasing adoption of OLED televisions on account of rise in personal disposable income and rising concern towards durable OLED televisions coupled with low risk of breakdown are some of the major factors which are swelling the demand for OLED televisions across the globe in near future. Apart from this, rising industrialization across the globe sequentially increasing the need for advanced display technology such as OLED televisions. An OLED television provides the brighter and high quality display which benefits the organization in the direction of development. Rise in technological advancements and emergence of automotive and healthcare sector across the globe are adopting high-end display technology in order to update systems with new technology OLED televisions that are likely to bolster the demand for OLED TV’s over the forecast period i.e. 2016-2023. However, presence of stringent regulations regarding the manufacturing of OLED televisions, lack of awareness in undeveloped nations, slow adoption of OLED television and high cost of OLED televisions are likely to curb the growth of OLED TV market over the forecast period i.e. 2016-2023. Presence of fewer manufacturers such as Samsung and LG electronics and high initial investment for manufacturing set-up are the major challenges for the new players looking to enter in the market. Key Players The key manufacturers of OLED TV as follows: LG ElectronicsCompany Overview Key Product Offerings Business Strategy SWOT Analysis Financials Samsung Electronics Haier Group Sony Corporation Panasonic Konka Group Scope and Context Overview of the Parent Market Analyst View Segmentation The Global OLED TV Market is segmented as follows: By Technology type Market Size and Y-O-Y Growth Analysis By End-User type Market Size and Y-O-Y Growth Analysis By Regions North America (U.S., Canada) Market Size and Y-O-Y Growth Analysis Latin America (Mexico, Brazil, Rest of Latin America) Market Size and Y-O-Y Growth Analysis Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe) Market Size and Y-O-Y Growth Analysis Asia-Pacific (China, India, Singapore, Japan, Australia and New Zealand and Rest of Asia) Market Size and Y-O-Y Growth Analysis Middle East and North Africa (MENA) Market Size and Y-O-Y Growth Analysis Rest of World Market Size and Y-O-Y Growth Analysis Market Dynamics Supply and Demand Risk Competitive Landscape Porter’s Five Force Model Geographical Economic Activity Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio Recent Trends and Developments Industry Growth Drivers and Challenges Key Information for Players to establish themselves in current dynamic environment > 내용보기 > 샘플요청
OLED 산업의 핵심기술 개발동향과 시장 및 응용사례 분석 디스플레이 시장이 LCD에서 OLED로 교체되어 가면서 OLED가 차세대 디스플레이로 주목받고 있는데, OLED가 탑재된 제품들의 수요가 증가하면서 관련 산업이 본격적으로 확대되어 가고 있을 뿐만 아니라 OLED 관련 기업들의 투자가 크게 증가할 것으로 예상했습니다. 국외 OLED 시장 또한 스마트폰용 OLED 시장 확대와 OLED TV의 상업화 및 투자가 본격화 되면서 시장이 확대되고 있으며, 한국과 중국, 일본 디스플레이 기업들은 향후 3년간 OLED 설비에 약 60조원을 투자할 계획을 가지고 있습니다. 올해 OLED 시장규모는 18조 5000억 원으로 지난해보다 약 40% 상승한 것으로 나타났고 OLED TV도 지난해보다 약3배 증가한 120만대의 판매실적을 올릴 것으로 예상하고 있으며, 차세대 조명에 대한 수요 또한 확대되면서 LED, OLED와 같은 반도체 조명에 대한 개발도 확대되고 있습니다. 본 보고서는 이러한 사회적 변화에 따라 차세대 디스플레이로 주목받고 있는 OLED 시장동향 및 핵심기술 개발동향과 응용사례를 중심으로 분석·정리하였습니다. > 내용보기 > 샘플요청
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